Clarus Technology Inc., a leading provider of financial visibility solutions for the veterinary industry, today announced the launch of the Clarus Practice Portal with integrated Financial Navigator. This unified platform gives veterinarians a single view of flexible financing options, pet insurance coverage and claims insights at the point of care. The Clarus Practice Portal is offered free to veterinary practices of all sizes.

The veterinary industry faces a critical challenge: nearly three out of four (74%) pet owners have faced unexpected pet care costs exceeding $250, yet only 31% admit they can comfortably manage a major pet expense, according to Synchrony’s 2025 Pet Lifetime of Care Report1. This affordability gap continues to widen, and an estimated 52% of pet owners reported skipping or declining needed care in the past year because many aren’t offered alternative payment options.

For veterinarians and practice teams, this translates to reduced preventive care, delayed diagnoses and challenging conversations about cost. Traditionally, pet owners received care and then faced a difficult financial conversation after the fact. The Clarus Practice Portal represents a new evolution in how veterinary practices operate, seamlessly integrating financial information into the care conversation. Now, veterinarians and staff have a single view of insurance coverage, financing options, and out-of-pocket costs, enabling them to discuss these options before finalizing care decisions. This shifts the dynamic from an uncomfortable post-visit conversation to an informed discussion that happens at the right time, with all the information readily available.

“The financial conversation in a veterinary practice is one of the hardest moments in pet care,” said Michael Sullivan, President and Chief Commercial Officer, Clarus Technology. “By bringing insurance and financing insights into a single view within the Clarus Practice Portal at the point of care, we’re helping practices streamline cost-of-care conversations, reduce payment friction, and improve the overall client experience so more pets can get the care they need.”

“As veterinarians, our priority is always the health and well-being of our patients, but financial barriers often prevent pet owners from pursuing the care their animals need,” said Dr. Lauren Olavessen, Chief Veterinary Officer, Clarus Technology. “Having visibility into insurance coverage and financing options means we can focus on medicine and let the Clarus platform handle the complexity of the financial conversation. That’s how we get more pets the veterinary care they deserve.”

The Clarus Practice Portal with integrated Financial Navigator equips veterinary teams with financial clarity, enabling them to make informed decisions with pet parents during the consult.

Key benefits include:

  • One complete view of financing coverage, including pre-approval

  • Insurance coverage information tied to individual client appointments

  • Insights and options to help pet parents navigate care decisions

  • Integrated solutions to help the practice guide payment discussions

  • And most importantly, pets have a better chance to get the care they need

The platform is available now at no cost to U.S. veterinary practices and can be implemented with just 10 to 15 minutes of onboarding. More than 500 practices have already planned to integrate the platform into their day-to-day operations.

Veterinary practices interested in experiencing how Financial Navigator can transform their operations and enhance client care are encouraged to:

About Clarus Technology

Clarus Technology is transforming the veterinary space by making financial care conversations easier for providers and pet owners, while reducing claims processing costs and driving efficiency for insurers. Across the animal health ecosystem, the financial conversation in a vet practice is one of the hardest moments in pet care. Clarus connects cost-of-care tools presenting actionable insights at the point of care and throughout the pet’s health journey, expanding a way to pay for care, improving outcomes, and enhancing the hospital experience for clients and care teams alike.

About Clarus Practice Portal

The Clarus Practice Portal is a complimentary suite of tools with a single, intuitive dashboard that brings together pet insurance information, claims insights, and flexible financing options, offering full visibility into cost-of-care and actionable insights.

1 Pet – Lifetime of Care Study, Synchrony, June 2025. www.petlifetimeofcare2025.com

 

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